This was a freelance project for a makeup artist in Cornwall. Charlotte wanted a logo that encapsulated both her work as a makeup artist and her beauty services, such as brow and lash lifts.

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The brief was to create branding that was premium, clean and had a beach feel. I created a primary logo, secondary logos and a submark so she had flexibility depending on what format the logo needed to be used on. I selected backgrounds for social use that had a sand texture, but could also be viewed as makeup, e.g. powders and eyeshadows, so it also worked to represent her as a makeup artist whilst giving that beachy feel.

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Around a year later, Charlotte wanted to elevate her business and advertise to a more premium client base, so we tweaked the brand colours to a more neutral palette, to compliment her updated self branding shoot. I attended this shoot and have included some of the content I captured and edited together below also...