DRYROBE LAUNCH

Picture this, it’s 5pm on a Wednesday and you get a call from the buyers saying the new dryrobes have arrived (a month early) and they want to launch them Friday. It’s a brand new product so there are zero assets, time is limited and you have a budget of £0, but it’s an exclusive product launch so of course, I made it work!

 

We needed lifestyle assets to really show the new robe design at its best, but with no time or budget to source anyone else, there was only one option: I stepped in front of the camera myself.

 

By EOP Friday, my team and I (1 social & 1 designer) had shot the dryrobe on the beach and I’d chosen the selects and edited them ready to be used. On Friday morning, I designed social stories, an email, banners for the site and we even printed large banners for the shop windows.

By Friday afternoon we were ready for go live with a fully integrated campaign across all touchpoints.