This might be a little controversial as a designer, but I don’t love designing logos. Instead, what excites me is taking the branding and building a brand world; bringing a brand to life through creative visuals that communicate more than just the products.

 

I love shaping how a brand can make people feel, exploring what we want them to associate with it, the story we want to tell them and how we can bring that to life visually. From seasonal campaigns and product launches to physical spaces and collaborations, it’s about creating work that captures a brand’s personality, speaks to the right audience and gives people a reason to connect with it.

 

For me, it’s about seeing the bigger picture while sweating the small details, creating a distinctive visual world that feels and aligns with the brand across every touchpoint.

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My background is predominantly in graphic design, and it remains at the heart of what I do. Over the years, I’ve developed skills in art direction and content creation, which allows me to shape the imagery that feeds into my designs, and capture the finished work in a way that aligns cohesively with the rest of the output. I love collaborating with other creatives, sharing ideas and seeing what we can create together, it’s one of aspects that makes this industry so amazing and inspiring to work in. But, having that broader skillset means I can own the creative process, lead teams and take ideas from initial concept through to completion.